Roman’s Pizza – Franchisee Meeting 20/11/2011
So, that time has come once again when Blue Planet Design leaves behind the advertising and design monkeys at the studio to come to Romans’ franchisee meeting.
Its par for the course for Romans’ marketing and advertising to receive mixed reviews from industry critics, designers, advertisers and general haters. While we as an agency agree that our work for Roman’s Pizza could improve – the proof, as we like to say – is in the pizza.
Romans Pizza has grown 18% in the last year, well above the industry standard of 7%. Roman’s Pizza has also launched a string of new stores which are now thriving.
We got the graphic designers to draw up a new logo for Roman’s Pizza – and it has been received well across the group. The old logo needed a change – and it was the catalyst for a string of improvements and innovations being implemented throughout the group.
As it comes up to the Festive season – we’ve teamed up with Ola Magnum to kick off a new marketing campaign.
So, take a look at: http://www.romanspizza.co.za/videos to see our previous December campaign and see what might be in store for you.